Nazara runs mobile gaming subscription services to first time mobile gamers catering to 2 Bln plus population across Africa, Middle East, South East Asia and Indian subcontinent. Nazara is a leading gaming multinational company based out of Mumbai, India and has operations in 64 countries across emerging markets. The engaging integration with Nazara’s “Chhota Bheem Speed Racing” is sure to make kids love both the game play and the VOOT Kids experience. Voot Kids has the largest digital repository of premium kid’s content, since the platform’s launch over 15 months ago. With over 2500 hours of kids’ content, close to 900 videos and 135+ characters like Motu Patlu, Shiva, Pokemon, Peppa Pig, Dora, Mr. VOOT Kids, which resides as a dedicated kids section inside the VOOT service, has been the clear market leader in online kids focussed video space and has been a significant contributor behind the success of the streaming service. The integration will see the VOOT experience being brought alive into the game via VOOT Kids branded car & routes (via billboards), a VOOT Kids jingle, VOOT coins as well as customized VOOT levels, allowing kids to interact and engage with them in the most creative manner for exciting game play.
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